Employees of different ages often prefer different tools to communicate with each other. However, nowadays, more and more people are using social media, regardless of age. Most people have social media accounts such as email, Twitter, Facebook, Instagram, etc., and there are many social methods that are popular in today's society. Additionally, people are constantly checking their social media. In today's business world, due to the mass influence and use of social media and the rapid development of the Internet, employees may work in different places. Therefore, companies must find new ways to connect their employees as closely as possible and create cohesion within them so that the business organization can be more efficient, comprehensive and stable. Therefore, companies should use social media to improve their organizational strategy and adapt current business organizational and marketing tactics to survive. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay First of all, a company can use social media to create a cohesive and collaborative atmosphere among employees. It is sometimes difficult for companies to engage employees, especially when some employees do not work in the company building. They are still important parts of the business organization; therefore, using social media such as company blogs, websites, group online chat rooms, etc. can increase employees' sense of belonging. For example, companies can use social media to connect employees so they can share information, innovative ideas and get to know each other. As a result, employees can feel more involved and belonged, so they can become more responsible for their own work and that of others within the company. Furthermore, it would improve the company's organizational structure and strategy. Second, the company can use social media as an online discussion forum to better capture employee creativity and innovation. As employees use social media more frequently, a company can take advantage of it to better understand employees and care about them, so that employees can better serve the company and contribute ideas that can help the company grow . Organizational strategies are extremely important for a company because they affect the operation, management and many other aspects of the company. Therefore, companies should use social media to engage employees. Companies might also be able to manage employees online through social media, so it wouldn't be a problem to hire someone who is really capable but lives far away. In this way, social media can really increase the organizational structure and strategy of companies. Third, social media can also help companies improve their organizational strategy by using Facebook, Twitter or Instagram to promote their product or service. And employees can also share and post company products or services if they are willing to do so. Social media represents a great opportunity to increase a company's publicity. For example, “Lady Gaga (personal branding) quickly became a huge success and social media played a major role in her rise to stardom.” The use of social media can help companies get known to the public so that more people buy their products, and this is very useful for the organizational strategy that companies should consider. Here.