IndexFreshii - Field Study ProjectIntroductionCompany DescriptionFreshii Corporate VisionFreshii Global StrategyFreshii's International SuccessGlobal Marketing Study ProposalInternational Trade Analysis Proposal: Human Resources AnalysisFreshii- Field Study Project IntroductionWith the world undergoing many changes, globalization, privatization and technology play a vital role in changing business, lifestyle and cultural trends. Freshii is one such brand that has created its name in this fast-paced and lifestyle-driven food industry. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayCompany DescriptionFreshii is the fastest-growing fresh food brand thriving around the world, serving customizable burritos, salads, wraps, juices, proteins, frozen yogurt and smoothies with healthy ingredients. Matthew Corrin, CEO of Freshii, first worked with Oscar de la Renta, the fashion designer and during this time Matthew became fascinated with "mom and pop" delis, a fresh food joint that had bad service and strategy of unattractive branding. It was then that he decided to create a name in the food market by inventing something which led to the founding of Freshii in 2005. (The Freshii brand/about Freshii, 2018) Freshii's Business Vision Freshii aims to make the masses lead a life by giving them food healthy and affordable and make it accessible to people all over the world and also enable people to understand the importance and benefits of green food for their health. (The Freshii brand/about Freshii, 2018) By the end of 2019, the company plans to have 760 locations worldwide (Freshii, 2018) Freshii's Global Strategy Nowadays, people are more conscious of the food and content that they eat, especially by the millennial generation. Freshii has therefore devised a unique marketing strategy by producing memorable content that people will talk about on its social media accounts, while enhancing the digital presence of the fresh food concept globally. (N/A, 2016) Location Freshii is headquartered in Toronto. It has all of its franchises and restaurants in various parts of the world including Canada, the United States, Colombia, Peru, Sweden, Austria, Switzerland, Ireland and the United Arab Emirates, with franchises under development in Germany, Guatemala and Saudi Arabia. As of January 2018, Freshii has 370 locations across North America, South America and Europe. (Freshii, 2018) International Success of Freshii The international success of Freshii is due to its selling point which is the "healthy food" that people are craving these days due to increased health awareness and also change in life Freshii - Field Study Project ProposalGlobal Marketing Study ProposalFreshii is a conventional restaurant that combines low-tech, actually non-tech vegetables, grains and dairy with innovative request and installment structures and cutting-edge innovation to plan healthy dinners and snacks. Freshii continues to attract brilliant establishment partners around the world. The organization uses different technology organizations in various countries to acquire its developments. Freshii's prices are generally higher than other fast food outlets. Freshii brought in an online life coordinator who is also a nutritionist, to reach out to customers and collaborate with them. They urge their visitors to share their in-store encounters via Instagram. Freshii likewise completes a lot of email advertising: special offers, progress, news about updates of.