Instagram is a worldwide online platform or application where people can share photos, videos, stories and messages. It was created in October 2010 by Kevin Systrom and then sold to Facebook in 2012 for $1 billion (Aslam, 2017). The Facebook acquisition created the ability to upload Instagram posts to the Facebook platform. Furthermore, as of August 10, 2017, Instagram had 700 million monthly active Instagram users, of which 77.6 million are from the United States (Aslam 2017). Instagram is a very common and used platform that aims to entertain, connect people. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay This platform has gained such prominence due to the impact of visual communication. According to Russmann and Svensson (2016) “images are intended as an additional source of communication that complements written or spoken text” (p.3), which means that when images are portrayed they complement the information they seek to be sent . Images help people understand things better and engage more with the material. Therefore, Instagram is an effective method for communicating a company's activity. Furthermore, Instagram has many advantages, for example, it is a very useful business tool that can help with the advertising and marketing activities of any for-profit or non-profit organization. In this application, when someone creates an account, they have the option to change the account to a business profile, in which there are many useful options for the business, such as having the ability to promote (for a fee) something related to the business, have detailed account information about followers and posts, and have the opportunity to repost via other accounts. For example, for each published post, the publisher can choose to see how many likes, comments, impressions, reach and engagement the image or video got. Therefore, it evaluates the market and quantifies the effectiveness and efficiency of marketing. Furthermore, Instagram also serves the function of being a very effective analytical approach. Communicating through these types of platforms is sometimes more effective than text (Russmann and Svensson, 2016, p.3). Therefore, non-profit organizations looking to convey a message of solidarity, integrity or values ​​in general can do so by using images on Instagram with videos and images. For example, non-profit organizations like Samaritan's Purse use this application to show their contributions to different causes, such as natural disasters, and explain how people can help. In fact, Instagram aims to convey the message to thousands of people around the world. On the other hand, Instagram has many disadvantages such as having unhealthy promotions, which creates a negative influence on people. Since posts on this platform are only restricted if someone reports it, policing thousands of negative posts is impossible. This is a problem for nonprofits because harmful posts that promote, for example, posts about killing animals for fun, can influence the impact of a nonprofit like the World Wildlife Fund. Therefore, non-profit organizations should increase their influence on these social media to minimize the negative influence of harmful posts. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Additionally, one of the The most important factor that is a disadvantage of Instagram for nonprofits is the possible spoofing of an account. Instagram.