Topic > The impact of advertising during the Super Bowl: Pepsi

The Super Bowl is said to be one of the most watched television events in the history of America. It's been here a long time and is where two major leagues compete after winning conferences. As a result, many companies suppress control of the large audience that watches the Super Bowl, causing commercials to be watched more than the Super Bowl itself. Many of these ads not only show the benefits of their product, but also appeal harms. The vast majority of people can undoubtedly help these companies sell their products by seeking the benefits of it all. Pepsi is known for its appropriate and distinct Super Bowl ads, and this year's ad was no exception. We say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay For a long time, Pepsi and Coca-Cola have been rivals and in the city of Atlanta, Coca-Cola rules the show. However, Pepsi sponsored the Super Bowl and brought out notables such as Cardi B., Steve Carell and Lil Jon. Crowd enumerations of too many advertisers when promoting their brand are essential to accurately meet their enumerations. The selling price of their brand, along with the cost of airing their Super Bowl ads, is also very important to advertisers. This year's Super Bowl commercials made little to no criticism of the policy and essentially the celebrity who was its spokesperson. Pepsi played it safe with this year's commercial by not adding any controversial narrative, just focusing on the main point they were trying to get across, which is that Pepsi is better than Coca-Cola. Pepsi implied that you can never go wrong when it comes to this. For people, the ad was mostly about the simple message they were trying to convey, but there's more to it than just being okay. There is a bigger meaning behind all of this. Pepsi also sponsored the halftime show this year. Cardi B. exemplifies current pop culture while Steve Carell and Lil Jon exemplify past pop culture. Cardi B. and Lil Jon are both rappers, but Cardi is the more influential. Instead, Carell, who is a comedian/actor/writer/director and is also well known for the show “The Office”. Cardi attracts a younger audience, Lil Jon and Steve Carell apply to several age groups at once. Cardi is one of the prominent entertainers in the industry who attracts younger age groups through her super hit music, she is also the best female rapper of the century. Not to mention, people can easily relate to her because she portrays that she too goes through the same thing that other people go through, unlike other celebrities who make everything seem perfect. On the other hand, Carell is well known for his role as gaffe-prone boss Michael Scott in America's take on The Office. Lil Jon was the leader of the multi-platinum group. Lil Jon was also an Atlanta-based DJ, known for implementing and championing a hip-hop technique called "crunk". This commercial starts with a restaurant waiter asking a customer who was given to him that "Pepsi was ok" attributed to Coca-Cola being a great choice, where Steve Carell comes to Pepsi's defense and asks all these questions ; “Is a shooting star okay? Are the puppies okay? Is a small child's laughter okay? Briefly, Lil Jon chimed in with an "Okay," then Cardi B chimed in with a glitzy jacket and a fearless "OKURRR," then Carell finished with "I gotta come up with my own slogan." Adding these.