The purposes of internal marketing:Many commentators and marketing theorists have tried over the years to provide a precise definition of the concept of internal marketing. Their efforts in this regard have proven unsuccessful due to the development of different schools of thought with different opinions on what constitutes internal marketing. In any case; Wilson et al (2008, p.280); Describe internal marketing as; “A complex combination of strategies is required to ensure that service employees are willing and able to provide quality services and that they remain motivated to work in a customer- and service-oriented manner.” They keep suggesting it; “By approaching human resources decisions and strategies from the perspective that the primary objective is to motivate and enable employees to successfully deliver on customer-oriented promises, an organization will move towards providing quality service through its people." This point is also confirmed by Grönroos when discussing the topic, who emphasizes that internal marketing should be taken care of; “Understand the role of employees in the total relationship with a customer and the role and tasks of each in maintaining and improving this relationship.” (Grönroos, 2007, p.396).The employee as customerBerry first had the idea of ​​treating employees as internal customers in the early 1980s. He viewed jobs as internal products and used marketing techniques to improve these products. “Apply the philosophy and practice of marketing to the people who serve external customers so that the best possible people can be employed and retained and that they do the best possible work.” (Berry, 1980). This theory was based on the concept that, in order… half of the paper… of internal marketing: the initial concept of internal marketing, led the authors to address the practical methods of applying marketing within an organization . ; with the intent being to facilitate the implementation of marketing plans and strategies. Employees of service organizations, especially frontline staff, have an immediate effect on customer satisfaction. It is in this context that the concept of internal marketing was developed. Various commentators on the topic believe that internal marketing should offer a vision to all employees and that this vision should be communicated successfully. Essentially, employees must understand how their work contributes to the organization and must understand and believe in the goals to which they contribute (Berry & Parasuraman, 1991; Cahill, 1995; Kotler & Keller, 2006).