Why are Super Bowl commercials important and popular in American culture? The Super Bowl is historically known for having high viewership numbers. There is an average of 112.2 million spectators watching the match (Marketing Graphs). Americans are eager to watch this game on television because there are many high-profile companies airing their new commercials and upcoming products. Most of these advertisers describe their products as a luxury or a necessity in everyday life. Advertising companies influence buyers' choices by presenting their luxury products as a necessity. It is evident and clear that consumers purchase products that enhance their image and prestige. In other words, “products were made to appear not only desirable, but absolutely necessary” (Maasik and Solomon 177). Audi, for example, is known as a German brand associated with sumptuousness and prestige. Therefore, Audi successfully influences consumers to link the purchase of their exclusive and classic vehicles to the acquisition of a high status symbol. Audi commercials use real-life examples to connect with their audience. As Solomon mentioned, “If the American Dream encourages the desire to “arrive,” to soar among the masses, it also fosters the desire to be popular, to “belong” (545).” According to Solomon, many populist commercials turn products into signs of belonging and usually appeal to working-class values ​​(Solomon 545). Audi focuses on producing scenario commercials because it wants its audience to specifically imagine themselves driving the vehicle when they watch the commercial. For example, the television commercial presented by Audi at the Super Bowl (2013), “Prom”, suggests the importance of obtaining a product that is lu...... center of paper ......, Joseph) . Society needs to step down and realize that men having power can become a bad thing that leads to violence against women. Women should be able to make their voices heard and their ideas heard (Fredrickson, Barbara). The idea that women are flawless from men that comes from social media every day needs to be changed. This idea is destroying women, causing eating disorders and even depression. Women should be able to have confidence in who they are as a person, instead of having low self-esteem due to the objectification men have on women. Alongside objectification comes patriarchy, in some areas men push their power too far causing violence. Our society needs to stop and think about what our commercials show our society, we need to show that women can be strong and have power. It is not necessary to always have the same idea of ​​​​men at the top, but to show what women can do.