IntroductionThis study sought to address the issue of autobiographical advertising and how advertisers exploit people's emotions and memories through the art of advertising. The purpose of this study was to see if using this form of advertising causes people to develop false memories about their past. This topic is important to study because it shows how advertising can sometimes lead people to develop memories that never actually happened to them, which makes them able to relate to the advertising better and become more interested in the product or service. place that is advertised. Advertisers exploit consumer memories because this allows them to capture the consumer in a vulnerable state. The purpose of this advertising is to make consumers focus more on the memories they have had (or potentially made up) with the product instead of rational information about the product. For example, Walt Disney celebrated the 25th anniversary of Disney World with an advertising campaign that featured children swimming, shaking hands with Disney characters, and families enjoying theme park rides. While the purpose of the campaign is unknown, it may have altered what past customers believed was their time spent there, creating a false memory of their visit to Disney World. Findings like the Disney publicity have raised concerns about how accurate memories discovered during hypnosis are. Sigmund Freud believed that his patients had repressed traumatic childhood memories in their subconscious and believed that it was necessary to understand his patient's original childhood experiences in order to be able to understand their problems as adults. Attachment occurs during childhood and is very important for understanding... center of paper... during childhood? I know that in most restaurants the "kids" menu is for children up to 12 years old, so is there anything significant in the memories of children under 10 years old or is it just a number that the experimenters decided to use? I think that by addressing these questions the research would be a little more interesting. Data from this article indicates that autobiographical references can influence consumers' memories, causing them to remember even things that never happened as "false memories." Autobiographical advertising allows the consumer to be personally involved in the message and allows him to take a trip down memory lane, usually a pleasant one. Although there were some limitations to this research, future research can be done to further refine the findings and know how closely false memories and autobiographical advertisements are related to each other..