Many research studies have been conducted on cognitive performance and the impact of colors on human memory. Obviously, colors surround each of us and have an immediate impact on the nervous system and cognitive performance of humans. However, the idea of ​​direct effects of color on humans has not been further developed in research. The field deals with the effect of color on memory performance because there are many conflicting results such as in some studies red has an impact on people's cognitive performance and others have found no impact (Mehta & Zhu, 2009). Humans are trained to associate colors in society, such as seeing a red light, mistakes on documents, and failures on cognitive tests. The color red carries many negative connotations and meanings. It can resemble strength, courage, war, danger and caution. The study was conducted by Elliot and colleagues (2007) to test the hypothesis that the color red may have a hidden psychological impact on people and their performance. They found that the color red impaired participants' performance on the IQ test because it was associated with errors. However, the same color can have a different impact on different people, depending on the situation and context (Elliot, et.al. 2007). Researchers have argued that color associations are so strong that even small, short-term exposure to red can have a negative influence and dramatically reduce estimates obtained with the computerized test during a freely recalled memory (Mehta, et. al., 2009). Blue is completely opposite because almost all humans tend to associate it as positive because it is associated with the sky, the ocean and a sense of peace. These associations confirm its encouraging and calming effect (Mehta, ...... middle of paper ...... two hypotheses related to the effect of background color on memory performance and to determine whether ethnicity would perceive the color differently The first hypothesis was that participants would perform better on the colors red and blue compared to the white/black background. These colors were used based on the result of Metha (2009) who found that participants made fewer errors. false on the red background compared to the red/blue ones. The second hypothesis focused on ethnicities (whites vs. minorities) arguing that Caucasians would perform well with the color red and blue. Minority groups (Asian, African American, Spanish/Latino, Multicultural, and Pacific Islander) perform well on black/white backgrounds due to color preferences (cite).).