Monsters are supposed to scare people and represent their fears. In most monster movies, the monster is a huge, ugly, non-human beast that terrorizes the city and destroys everything. But in the 1985 film The Stuff, the monster appears to be a harmless dessert; What does this say about society's fears? Jeffrey Jerome Cohen, an expert on monster culture, explains this and more in his article “Monster Culture (Seven Theses)” reprinted in the textbook Monsters in 2012. Cohen's first thesis on monster culture, The Monster's Body is a Cultural Body, argues that “The monster's body literally incorporates fear, desire, anxiety and fantasy, giving them life and extraordinary independence” (12). According to Cohen, the monster's external appearance reflects the fears and anxieties of the culture from which it originated. The first thesis says that the monster is not simply a monster; embodies the things that society wants to discard as different from it, made flesh. The Stuff uses “stuffies,” zombie-like frozen dessert addicts, to represent the mindless desire for “stuff” that is the ubiquitous feature of consumer culture. . The concept of “enough” is contrasted with the idea of ​​“everything” throughout the film, especially in The Stuff's catchy slogan: “Enough is never enough!” (34:19). Through clever advertising and colorful packaging, The Stuff makes its way into the homes of consumers across America. However, the tasty yogurt-like product is more than it seems and soon begins to conquer the minds of people who have become addicted to it. But consumers don't see it as an addiction; they buy it because it makes them happy. In the article “Hedonic Treadmill” written by Shane Frederick, consumerism……means of paper……, it is possible not to get caught up in the consumerist craze and in case a sentient yogurt comes from underground, it would not reach the level of disaster shown in the film . Works Cited Cohen, Jeffrey J. “Monster Culture (Seven Theses).” Monsters. Ed. Brandy Ball Blake and L. Andrew Cooper. Southlake, Texas: Fountainhead Press, 2012. 11-33. Print.“Enough, update.” definitely 3rd. OED online. Oxford University Press, June 2014. Web. 26 June 2014. “Everything, pron.” definitely 1c. OED online. Oxford University Press, June 2014. Web. 26 June 2014. Frederick, Shane. “Hedonic treadmill”. Encyclopedia of social psychology. Ed. Roy F. Baumeister and Kathleen D. Vohs. Thousand Oaks, CA: SAGE Publications, Inc., 2007. SAGE Knowledge. Network. 8 July 2014. The stuff. Director Larry Cohen. Perf. Michael Moriarty, Andrea Marcovicci and Garrett Morris. New World Pictures, 1985. DVD.