In The Rhetorical Situation, Lloyd F. Bitzer argues that what makes a situation rhetorical is similar to what constitutes a moral action as he writes that “an act is moral because it is an act performed in a situation of a certain type; similarly, a work is rhetorical because it is a response to a situation of a certain kind.”(3) By defining the rhetorical situation in this way, Bitzer further argues that rhetoric is a means of altering reality. (4) It is through the use of discourse that one is able to change reality through thought and action. (4) Bitzer then delves into the nature of a rhetorical situation by explaining that rhetorical discourse enters a situation when: it provides an answer to its state of affairs; rhetorical discourse is given significant presence by the situation; the situation exists as a necessary condition for rhetorical discourse to have an effect; a rhetorical situation or event can mature or decay over time; the rhetorical situation invites the use of discourse to alter reality; the rhetorical response given to the situation is appropriate; and the situation controls the response of the speech. While Bitzer notes that these are parameters for a situation to qualify as rhetoric, he further discusses three constituents that are present in any rhetorical situation prior to the presence and manipulation of discourse. (6) Need, audience and constraints are considered necessary elements in a rhetorical situation for Bitzer. Exegince, «is an imperfection marked by urgency; it is a flaw, an obstacle, something waiting to be undone, something that is different from what it should be.” (6) An audience whose members can act as mediators of change is needed, since rhetoric is always at the heart of paper texts, sociorhetorical interpretation would provide a sufficient explanation of their success if it were to be applied to those situations, and to games linguistics that contributed to their fairly recent formation in American society? Furthermore, with Robbins fusing insights gained from both past and present work, might insights gained from cognitive science provide further insight into the ways in which totalitarian groups are capable of “brainwashing” their adherents? If frames or schemas are constructed and informed through social conditioning, it appears that they may be subject to reshaping and redefinition by a group or society. Although the scope of sociorhetorical interpretation appears to be extremely broad, it may be the approach needed to successfully address and explain such phenomena.