The Pegasus HotelThe Jamaica Pegasus Hotel in Kingston, Jamaica is a leading business and leisure hotel. Jamaica Pegasus is close to Kingston's major businesses, attractions and entertainment. The hotel has 9 conference rooms for these events. The hotel is also affiliated with American Airlines. The hotel has special deluxe suites which include: Deluxe Junior Suite, Royal Junior Suite, Royal One Bedroom Suite and Royal Luxury Suite. Amenities Offered Amenities at Pegasus Hotel include: • Daily housekeeping services • Restaurant services • Bar services • Room service • Doorbell service • Business center • Lap pool • Two outdoor tennis courts • Guest-only fitness center • Track jogging facilities • Internet access • Free parking Daily maid service. Deluxe Room, designed for business travellers.This is 24 Seven Cafe, this restaurant offers daily breakfast for business people and buffet lunches, coffee, a wide selection of teas, ice creams and delicious treats.This is the Olympic swimming poolThis is the Bar and lounge mix. It is an elegant room furnished in mahogany, candlelit, mixed with the aroma of coffee, serves a wide range of drinks, spirits and cocktails.Target marketThe Pegasus is a business hotel and also offers leisure facilities that provide short-term paid accommodation and the provision of basic accommodation. They are aimed at business men and women. The hotel is available for meetings, conferences, functions and weddings. They offer entertainment, catering for children and adults. They are also aimed at people who practice sports and physical activity such as tennis, they also offer internet services to the public, restaurants and bars are...... middle of paper ......deputy supplier, the time of year in which it is provided and the way in which the service is provided. This can also mean a lack of consistency, for example if you go to the 24 hour cafe and have breakfast this morning and the food was great, then you went back the next time and it wasn't the same. The hotel should do its best to always offer consistency to maintain good quality service. Differentiated Marketing: This is a strategy where different market niches or population segments are targeted with different products for each niche or segment. Practical differences Hotel Pegasus has the opportunity to provide better services that attract a broad audience, for example by aiming to have the best customer service. Building an overall image If Pegasus can improve the quality of service; can gain a competitive advantage. They would be the best business hotel in the city