According to this case study, researchers examine how they use ecotourism in Kaikoura to achieve sustainability. Kaikoura is located on the east coast of New Zealand and is a small coastal town. During this period their population amounted to 3500 inhabitants and grew rapidly in the tourism sector thanks to the abundance of marine resources available in that area. For instant seals there are varieties of dolphins, birds, whales and various marine resources. So it became a reason why this city moved from the economically depressed area to the area full of opportunity. As a result, people start a new business in this city such as providing accommodation and catering facilities, starting a new craft shop, takeaway restaurants and pubs, also the price of real estate has also increased. Most companies operating in Kaikoura consider themselves ecotourism operators although Kaikoura has not built specifically to develop as an ecotourism destination. (Horam,