1. Consumer economics: How does this alter the resource allocation process in strategy development? We studied how three factors have indelibly altered the IT infrastructure landscape in the Consumer Economy module and the lasting impact on how customers approach purchasing and using IT. During that conference, several rhetorical questions were asked about how this new consumption model would alter the product development process. The questions are no longer rhetorical. Looking at the consumer economics model and using other models in the course (Five/Nine Forces, etc.), discuss how an IT infrastructure company can gain and maintain a competitive advantage in this environment and whether it is different from how to establish and maintain a competitive advantage in a traditional product-based model. Answer: The three factors, namely cloud computing, consumerization of IT and the downturn in the global economy, have challenged the basic business model under which technology-based companies have been operating and making profits until now. The revolution that the cloud is ushering in could help unlock the full potential of the technology or, on the other hand, it could accelerate the commoditization of the technology, all depending on how companies reinvent their business structure. Previously, IT infrastructure companies used to make profits through a product-driven model that included building the infrastructure, implementing and integrating their product into customers' existing system. And up to this point, it would have already cost customers 70% of their total budget to implement the new technology. And when customers become familiar with the new installation… half the paper… real-time analytics instead of historical data or future assumptions. The same goes for Porter's five forces BCG matrix and competitive radar, which would now reflect real-time information and accurately track competitors with their latest offers in real-time.5. Jobs to be Done and Strategy Formulation A recurring theme throughout the semester is that the “job to be done” is the central element of strategy analysis and formulation. Discuss whether or not you agree with this premise, particularly as it relates to market segmentation. Draw on other modules (such as Bowling Alley/Tornado/Main Street) from this semester's course to support your case, and use examples from the industry to illustrate your points. Answer: the work to be done is certainly the central element of the strategic analysis and the formulation that affects the innovation process of companies.