Many events had taken place during the 60s and 70s. The country had already been at war for several years and the civil rights movement had just begun. These events, along with others, would push the baby boom generation to question what they had been taught and to rebel against the pressures that society had placed on them. In the world of pop culture, music and cinema would adapt to the changes and become something that appeals to younger generations. Musicians and artists were now using song lyrics to powerfully convey messages of protest and change, making situations of love and heartbreak, ideas that had always been covered through music, seem less trivial to the events that were occurring at that time. moment. Hollywood would no longer be hampered by the Production Code and would eventually adopt a more brazen approach to film production. Ultimately, these changes were the result of the counterculture emanating from the era. Starting in the late 1950s, evidence of a developing counterculture could be seen. Using the example of Bill Bernbach in Leroy Ashby's With Amusement for All, the advertising executive tried to break away from social norms. Ashby provides “…Bernbach admitted that Volkswagen cars were small and ugly. It was a shocking departure from familiar advertisements that emphasized the powerful engines, large size and attractive chrome covers of American automobiles. Berbach's VW ads urged people to 'think small' and buy a car they could drive cheaply: a sort of 'anticar' or a cute 'love bug'” (349). Therefore, this illustration of social disenchantment can also be directly related to the counterculture's later use of Volkswagen vans, often painted with messages of love... middle of paper..., was quite an on-air success, considering that perhaps it was the first of its kind. Furthermore, Ashby calls attention to this and states that the show "demonstrated the commercial viability of black sitcoms on mainstream television, paving the way for many other series in the 1970s..." (409). Like the film writers and musicians before him, he was able to capture the social issues America was facing and turn them into a form of entertainment. All these changes mentioned regarding the 60's and 70's presented an ironic situation. On one side was the youth market, a culture that refused to conform. On the other hand, it was the entertainment industry that tried to conform to the idealisms of young people. With the information provided, it remains quite clear that the world of pop culture has been transformed by this new counterculture.