Helen and Theodor Geisel moved to New York City, and Geisel's career flourished there. His first success was as a cartoonist for Judge magazine. Following a cartoon that jokingly depicted a brand of bug spray called "Flit", the company hired him to do their own advertising. His campaign featured cartoons of men taking on giant beasts, frantically shouting "Quick, Henry, get the Flit!". These advertisements were so popular that Geisel was able to support Helen and himself when other companies, including Standard Oil, hired him to advertise for them as well. This popularity attracted the attention of a popular liberal newspaper, called PM, where he created his first political cartoons. He worked there from 1941 to 1942 (Baumgatner 43-45). The outbreak of World War II raised a patriot and activist in Geisel, and he thirsted to express his disgust with both global fascism and American isolationism. He was particularly upset by an organization called American First, which advocated non-involvement in the war and Hitler's regime. He earned the admiration of many Americans when President Roosevelt openly supported Geisel's criticism of a decorated, isolationist war hero named Lindbergh (Morgan 102). Philip Nel, known for his studies of the life and works of Dr. Seuss, credits Geisel's passion and support from various groups to the war: “Seuss's work in the fight against fascism stimulated his commitment to various issues and motivated him to write books that encourage readers to challenge certain power structures” (41). Hitler's first appearance was in a comic strip depicting him standing next to a cow with the caption "The head eats, the rest is milked", representing his dictatorship over countries that were under... middle of paper.. Seuss' children's books are goldmines of symbolism, metaphors, and political and social truths. The ideals of “Horton Hears a Who!” and “Yertle the Turtle” reflect the causes that Geisel called for early in his career as a political cartoonist. Theodor Seuss Geisel helped dispel much of the nonsense that is taught to children and…his books have always maintained their universal cry of wonder, fairness, and love (Morgan 291).” Geisel used his political knowledge and passion to open the eyes of all people, no matter how young or small. Theodor Seuss Geisel died a hero among both children and adults. He accomplished a task that would have been impossible for most; was able to incorporate into children's books not only the simple difference between good and evil, but also the reality of social injustice and the power of the oppressed.