IntroductionGrowing up, there is one great achievement that you will never forget: riding a bicycle. As a child, it builds confidence, coordination and gives you a sense of accomplishment. The typical way of teaching a child to ride a bicycle is the old training wheel method, but the flaws that come with this method are lack of proper guidance and a false sense of confidence. Once the training wheels are removed, speculation is still high as to whether the child will be able to ride a bike or not. Instead of having pedals on the bicycle, KaZAM decided to include a footrest that allows children to develop their balance before using the pedals. . In most cases it is balance, and not peddling, that causes problems for children when riding bicycles. After pedaling alone, children can put their feet on the footrest and continue the ride. The "balance first, pedaling second" idea makes the transition from KaZAM to a regular bike smooth. KaZAM bicycles have received numerous awards in Parents and Parenting Magazine and have also been featured on "The Today's Show". Executive SummaryKaZAM Bicycles is an established bicycle company offering a new and improved way to learn to ride a bicycle. It's a fun and safe alternative to the typical idea of ​​training wheels. KaZAM is also an industry leader in consumer product safety, which is even more reassuring when it comes to the safety of children. Based in Virginia Beach, Virginia, KaZAM burst onto the scene when it was featured on the show “Shark Tank.” The primary market for KaZAM is children ages 3 to 6, but the child's weight should not exceed 75 pounds. The secondary market would be parents, as children this young would not be able to afford bicycles. ...... middle of paper ...... Action Strategy One of our advertisements that we will aim for is that of the mass media, mainly in television commercials; especially those children's TV program channels to capture our target market. We will also make sure that you can find KaZAM everywhere online from our official website with lots of information and products, or even that you can also reach us on social networks like Facebook to reach parents. We will also try to use magazine ads for distributors we plan to work with. Another form of promotional effort we will look to utilize is event marketing. We would like to try to go to local toy stores and shopping malls to share information about KaZAM balance bike, and even have a sample bike there for children to try at that time. We will also have played a demonstration video to show you the steps on how the Balance Bike actually works.