Brand identity and emotional connection play a huge role in customer loyalty and this is where Chocolates El Rey needs to focus too. By engaging the consumer and providing a form of affiliation and emotion with the brand, Chocolates El Rey could achieve a huge increase in their market share. Even if they started by branding fine restaurants and high-class hotels, this would provide an emotional connection to the brand, as these types of consumers would associate the premium chocolate with the high-end identity of the hotel or restaurant. This will help strengthen the company's brand awareness, contributing to the future success and brand power that Chocolates El Rey will have in the market. Social media is another great, cost-effective way to market a business. In today's technological world, the Internet plays a huge role for any big brand. By using the Internet, Chocolates El Rey could have a much larger market share as this information is available to anyone, anywhere in the world. The use of things like viral videos and social media...