Stakeholders are an essential element of any public relations (PR) activity and have had a significant effect on organizational performance. The organization's public relations planner must identify their audiences in order to launch the best activities to attract their attention and enhance their interests. Gordon (2011:145) highlighted that prioritizing stakeholders is very important in communication planning. By prioritizing audiences, the organization can identify the effect of PR activities, potential issues and key partners in these communications. At the beginning of the essay, the main objective is to define the concept of audiences and stakeholders. Next, it's about demonstrating why audiences and stakeholders are important to public relations planning. Finally, we will discuss how to prioritize different stakeholder groups when planning a public relations campaign. The concepts of audience and stakeholder are similar and often used interchangeably. However, under some conditions, they still have differences. The term “stakeholder” as a recent concept of corporate ethnicity was mainly introduced by R Edward Freeman in 1984 (Boatright, 2006). Its meaning has undergone different developments and is identified in different ways. Tench and Yeoman (2006:241) highlighted that stakeholders are those who influence or can influence the organization. When comparing stakeholders, audiences have a much longer history. Dewey (1927) defines the public as a group of people who face, recognize and manage a similar problem. Baines et al. (2004:14) viewed audiences as deliberately targeted groups. Rawlins (2006) further argued that stakeholders are used in business literature to describe their relationship with the organization; publics are used in PR and other...... middle of paper ......(2013). Coca-Cola Reports 16% Volume Growth in India for 2012. Retrieved June 1, 2014, from http://profit.ndtv.com/news/earnings/article-coca-cola-reports-16-per-cent -volume-growth-in-india-for-2012-317804Rawlins, B. (2006). Prioritize stakeholders for public relations. Institute for Public Relations. Stampler, L. (2012). These are the biggest PR disasters of 2012. Business Insider. Retrieved May 28, 2014, from http://www.businessinsider.com/biggest-pr-disasters-of-2012-2012-11?op=1#ixzz338m4j8lLTench, R., & Yeomans, L. (2006). Exploring public relations (1st ed.). Harlow, England: FT Prentice Hall.The Economic Times,. (2013). Huge pressure from stakeholders pushed KV Kamath to pass the baton to NR Narayana Murthy. Retrieved June 1, 2014, from http://articles.economictimes.indiatimes.com/2013-06-03/news/39714811_1_nr-narayana-murthy-kv-kamath-infosys-board