Aristotle, a Greek philosopher, who initially invented the three different sections of rhetorical appeals and the act of persuasion. The three appeals include ethos, logos, and pathos, all three different means of persuasion. Michael Moore's Capitalism: A Love Story will be used and examples from throughout the film will be taken to analyze his rhetorical techniques in reaching audiences. For the three appeals, examples taken from "The Qualities of the Prince" by Niccolò Machiavelli will also be analysed. Moore's film speaks squarely to rhetorical appeals because it persuades readers to realize all the corrupt and unjust events happening around us without even knowing it. He is trying to explain to the readers what is happening everywhere and is trying to educate themselves to become aware of the corruption of America. His video shows many examples of the "behind the scenes" of the political world and mentions all the events, how and why it is ruining our country and what we can do to prevent and/or help the cause. Machiavelli's piece was also a form of persuasion and rhetoric, which also used all three appeals. “The Qualities of the Prince” is a piece by Machiavelli in which he tries to explain how a prince should act and what characteristics he should possess to be a successful leader. Machiavelli uses rhetorical appeals and explains his experiences through which he learned what it takes to be a great prince. Machiavelli uses rhetorical appeals in his writings, some of which are more important than others. Ethos is one of the three appeals that represents ethics and trustworthiness. This form of persuasion is used as credibility and respect as an author to the center of the paper, but comedy was used as emotion. When Michael was about to carry out a "citizen's arrest" at the banks, there was comedy, a kind of sarcasm that is known to influence a person's thoughts if it is more funny in the sense. The whole movie really shows a lot of emotions and tries to persuade our thoughts about the government with it. Rhetorical appeals apply to everyday life, and the three sections of rhetoric cover all elements of persuasion. Moore and Machiavelli do an exceptional job of explaining their points and why you should believe what they say. Both authors did a great job of educating and informing their viewers, even though they were two significantly different pieces. Moore's work and Machiavelli's are each different in their purpose and lessons, but both also come together in their use of Aristotle's three rhetorical appeals.