CONQUER COMPANIES try to make money by creating products that fill a need. Over time, their product becomes associated with the utility it offers and thus becomes a brand that responds to particular needs. The emergence of counterfeit products has become a major headache for brand manufacturers around the world, with sales of counterfeit products increasing dramatically (Penz & Stöttinger, 2008). Penz & Stöttinger (2008) define counterfeiting as “the production and marketing of a fake product apparently identical to the original branded product”. Since then, this has become an increasing difficulty in trading in general over the years. mainly "based on the perceived strength of the brand and seek to create a similarity between originals and fakes and the resulting effect on purchase intention". Purchasing counterfeit products has inherent risks, and this ranges from economic, productive, and physical to psychological and social disadvantages. For these risks to exist, customers are likely to seek information regarding the product and its credibility from the manufacturing company. This is possible because "contrary to the original producer, the counterfeiter is unknown to the consumer"; say Penz & Stöttinger (2008). In this, there is a unique opportunity to have a product with a mark that can allow the customer to access information about the product to verify its originality. Such an indicator can be the QR code. There are technologies that have come of age and are now widely accepted and used around the world. Such advances have been seen in mobile telephony and have seen the emergence of smartphones. They offer a single access point through which consumers and products can communicate. Increasing...... half of the sheet......012). CRACKING THE "QR" CODE. Journal of Property Management, 77(1), 11.Jong-Hyuok, J., Somerstein, R., & Eun Seon, K. (2012). SHOULD I SCAN OR SHOULD I GO?: YOUNG CONSUMERS' MOTIVATIONS FOR SCANNING QR CODE ADVERTISEMENTS. International Journal of Mobile Marketing, 7(3), 25-37.Penz, E., & Stöttinger, B. (2008). Corporate image and product similarity: Evaluation of key demand drivers for counterfeit products in a multinational study. Psychology and Marketing, 25(4), 352-381. doi:10.1002/mar.20213 Okazaki, S., Li, H., & Hirose, M. (2012). Comparative analysis of the use of QR code in mobile promotion. Journal of Advertising Research, 52(1), 102-117. doi:10.2501/JAR-52-1-1021117Sathyan, J., Anoop, N., Narayan, N., & Vallathai, S. K. (2012). A complete guide to enterprise mobility. CRC Press.Lee, I. (ed.). (2013). Mobile applications and knowledge advances in e-business. Global IGI.