Topic > Dunkin' Donuts in South Korea - 620

POLITICAL AND ECONOMIC ISSUES AND RESOLUTIONS South Korea has a strong $1 trillion economy; it is Asia's third largest market, behind Japan and China. It also has the 13th largest economy in the world. The current upward trajectory of the economy is expected to continue for some time to come. This makes South Korea an attractive market for foreign investment, especially as the world economy, as a whole, continues to improve. Dunkin' Brands, Inc., a global player in the fast food industry, while targeting Asia for its global expansion, concluded that South Korea's economy was stronger than that of other Asian countries. Dunkin' Brands, Inc. was founded in South Korea in 1992. Dunkin' cited the fact that U.S. military troops have long been present in South Korea, which has allowed South Koreans to be exposed to Western influences and that makes the Dunkin' Donuts brand familiar to South Korean consumers. Dunkin' was right on both counts and now considers its South Korean franchises to be a major contributor to its business interests located outside the United States. 2008...